77ff Privacy Policy

Introduction

Welcome to 77ff. We operate 77ff.org, Bangladesh's trusted online platform for cricket betting, live casino games, and slot entertainment. Protecting the privacy of our users is a core principle of how we operate. This Privacy Policy describes how 77ff collects, uses, stores, and safeguards the personal information you provide when you use our platform.

By accessing or using the 77ff platform, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of our services. We encourage you to review this document periodically, as we may update it to reflect changes in our practices or applicable law.

Information We Collect

When you register and use 77ff, we may collect the following categories of personal information:

• Identity information: full name, date of birth, gender, and a copy of a government-issued identification document for KYC verification purposes.
• Contact information: email address, mobile number, and city or region of residence (e.g., Dhaka, Chittagong, Sylhet, Khulna).
• Account information: username, hashed password, account settings, and gameplay preferences.
• Financial information: transaction history, deposit and withdrawal records, payment method references (bKash wallet number, Nagad account, Rocket mobile banking number) — note that we do not store full card numbers.
• Technical information: IP address, browser type, device identifiers, operating system, session timestamps, and pages visited on the 77ff platform.

We collect information you provide directly (such as during registration or when contacting support), information generated automatically during your use of the platform (such as logs and session data), and — where applicable — information from third-party identity verification or payment processing partners necessary for regulatory compliance.

How We Use Your Information

77ff uses your personal information strictly for the following purposes. We do not use your data for any purpose incompatible with the reasons it was collected:

• To create, manage, and maintain your 77ff account, verify your identity, and confirm that you meet the minimum age requirement of 21 years.
• To process deposits and withdrawals, including transactions made through bKash, Nagad, Rocket, Upay, or bank transfer, and to maintain accurate financial records.
• To deliver and improve the 77ff gaming experience, including cricket betting, BPL and IPL markets, live casino tables, and slot games.
• To detect and prevent fraud, money laundering, underage gambling, and other prohibited activities, in compliance with applicable anti-financial crime guidelines.
• To send you transactional communications (account confirmations, deposit receipts, withdrawal notifications) and, with your explicit consent, promotional communications about bonuses, free spins, and seasonal offers.
• To comply with applicable legal and regulatory requirements, including responding to lawful requests from government authorities or law enforcement bodies.

We rely on appropriate legal bases for processing your data in each case, including performance of our contract with you, compliance with legal obligations, our legitimate interests in operating a secure and responsible platform, and your consent where we have sought it.

Disclosure to Third Parties

77ff does not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may, however, share your information with carefully selected third parties in the following limited circumstances:

• Payment processors and mobile banking partners (bKash, Nagad, Rocket, Upay, and card-processing networks) solely to facilitate deposits and withdrawals on your behalf.
• Identity verification and KYC service providers engaged to confirm your identity and age before account activation, in accordance with responsible gaming principles.
• Technology and infrastructure service providers who host, operate, or support the 77ff platform under strict data processing agreements, including confidentiality obligations.
• Government authorities, regulators, or law enforcement agencies, where we are required by law to do so, or where disclosure is necessary to protect the rights, property, or safety of 77ff, its users, or the public.

Where we engage third-party service providers, we require them to process your information only on our documented instructions, and to maintain appropriate technical and organisational security measures. We do not permit service providers to use your data for their own purposes.

Cookies and Tracking Technologies

77ff uses cookies and similar tracking technologies to improve your experience on our platform. Cookies are small text files stored on your device when you visit the 77ff website. We use the following categories of cookies:

• Strictly necessary cookies: required for the platform to function, including session authentication, security tokens, and account state management. These cannot be disabled without breaking core platform functionality.
• Performance and analytics cookies: help us understand how users navigate the 77ff platform, which pages are most visited, and how we can improve load times and game delivery for users in Dhaka, Chittagong, and across Bangladesh.
• Functionality cookies: remember your preferences such as preferred language, notification settings, and last-used game categories to personalise your experience on return visits.

You may manage or disable non-essential cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of the 77ff platform and some features may not work as intended.

Data Security Measures

77ff takes data security seriously. We implement a range of technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include SSL/TLS encryption for all data in transit, secure server infrastructure, access controls limiting staff access to personal data on a need-to-know basis, and regular internal security reviews.

While we strive to protect your personal information using industry-standard security measures, no method of transmission over the internet or electronic storage is 100% secure. If you believe your 77ff account security has been compromised, please contact our support team immediately so we can take prompt protective action.

Data Retention Period

77ff retains your personal information for as long as your account remains active and for a reasonable period thereafter to fulfil the purposes outlined in this Privacy Policy, comply with our legal obligations, resolve disputes, and enforce our agreements. Financial transaction records and KYC documentation are typically retained for a minimum of five years from the date of the transaction or account closure, as required for anti-money laundering compliance.

When your personal information is no longer required, we take reasonable steps to securely delete or anonymise it in a way that prevents reconstruction. You may request deletion of your account and associated personal data by contacting our support team, subject to our obligation to retain certain records under applicable law.

Your Data Rights

As a user of the 77ff platform, you have the following rights in relation to your personal information:

• Right of access: you may request a copy of the personal information we hold about you at any time.
• Right of rectification: if any information we hold about you is inaccurate or incomplete, you may request that we correct it.
• Right to erasure: you may request that we delete your personal data, subject to any legal obligations we have to retain certain records.
• Right to object to processing: you may object to our processing of your personal data where we rely on legitimate interests as our legal basis, including for direct marketing purposes.
• Right to withdraw consent: where we process your personal data based on your consent (for example, for promotional communications), you may withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.

To exercise any of the above rights, please contact our support team at [email protected]. We will respond to all valid requests within a reasonable timeframe. We may need to verify your identity before processing certain requests to ensure we are acting on instructions from the correct account holder.

Payment Data and Mobile Banking

77ff supports a range of payment methods popular in Bangladesh, including bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank mobile banking, and selected debit or credit cards. When you make a deposit or request a withdrawal, your payment transaction data is processed by our payment gateway partners using secure, encrypted channels. 77ff does not store your full mobile banking PINs, card CVV numbers, or one-time passwords (OTP).

Transaction records, including amounts, dates, and payment method references, are retained as part of your account financial history for the purposes described in this Privacy Policy. These records help us investigate any disputed transactions and support our anti-fraud and responsible gaming obligations.

Children and Age Restriction

77ff is strictly an adults-only platform. You must be 21 years of age or older to register and use our services. We do not knowingly collect personal information from individuals under the age of 21. If we become aware that a user is under 21 years of age, we will immediately suspend the relevant account, void any associated transactions, and delete the personal data of that individual from our records. If you are a parent or guardian and believe a minor has accessed 77ff, please contact us immediately at [email protected] so we can take swift corrective action.

Changes to This Privacy Policy

77ff reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our data processing practices, legal requirements, or the services we offer. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify registered users via the contact details on their account.

Your continued use of the 77ff platform after any such update constitutes your acceptance of the revised Privacy Policy. We encourage you to review this page each time you visit to stay informed about how we protect your data.

Contact Us About Privacy

If you have any questions, concerns, or requests relating to this Privacy Policy or the way 77ff handles your personal information, we encourage you to get in touch with our support team. We are committed to addressing all privacy-related enquiries promptly and professionally.

Email us at: [email protected]

Our support team is available 24/7 to assist players across Bangladesh, including Dhaka, Chittagong, Sylhet, Rajshahi, Khulna, Barisal, Rangpur, and Mymensingh.